Marketing is essential to the success of any modern business. The use of promotional products can be a very effective marketing tool- as long as you are branding the right products.
Most consumers have received a promotional pen, T-shirt, or magnet at some point. These types of branded items are overused and don't leave the lasting impression that you might hope for.
Instead of reaching for a product that is a little tired, you may want to try passing out promotional pet products instead. Items like bowls, toys, and waste bags make great promotional gifts for businesses in any sector.
Pets are Prevalent
One of the reasons that promotional pet items make great marketing tools is the fact that animals are so prevalent in American households. A recent study found that 70% of homes in the U.S. have a pet.
Chances are that most of the people you encounter while actively trying to promote your business will be pet owners. If you are able to offer these consumers something of value for their pets, these consumers will view your business in a more favorable light.
Pets are Expensive
The fact that the average cost of owning a pet is between $700 and $1,100 per year can work to your advantage when it comes to using pet products as promotional items.
Most pet owners are more than happy to take a free item that can be of use to their furry friend.
These same consumers may not be interested in a pen or magnet. This means that you will be able to reach more consumers with your marketing materials when you opt to invest in branded pet items.
Branded Pet Products are Useful
Consumers must be exposed to your marketing message multiple times before they actually make a sale. The primary goal of any marketing team is to find a way to generate multiple impressions without breaking the bank.
Promotional pet items can be a viable component in making this dream a reality. Pet owners will utilize the promotional items you have given them at some point during each day with their pet.
Each time a recipient of your branded products reaches for a toy, fills a food dish, or picks up waste, they will be looking at your marketing message. This type of repeated exposure allows branded pet products to provide your business with a significant return on your marketing investment.
To explore some options, contact a promotional product supplier such as You Name It Specialties.
Share14 November 2022
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